Course Title

Basics of Digital Marketing

Course Duration

  • 2 Weeks
  • 29th July – 12th July 2024.

DESCRIPTION

Learn the basics of digital marketing in a two week long interactive course. Students and professionals can benefit from the course, especially those looking to monetize their skills via digital marketing. This comprehensive program covers five key areas: an introduction to digital marketing, essential skills for success, leveraging the Meta Business Suite (Facebook, Instagram, and WhatsApp), effective email marketing techniques, and harnessing video platforms like YouTube and TikTok for monetization and lead generation. 

Due to the limited duration of the course, it will be a rigorous activity so that all bases are covered and the course attendees walk out with considerable working knowledge of digital marketing.

LEVEL

Intermediate – an understanding of how social media works is essential.

COURSE CONTENTS

 

No.

Course Contents

Date

Duration

1.     

Introduction to Digital Marketing

30th, July 2024

1.5 hours

2.

Skills needed for Digital Marketing

3rd August 2024

1.5 hours

3.     

Meta Business Suite

4th August, 2024

2 hours

4.     

Email Marketing

10th August, 2024

1.5 hours

5.     

Video Platforms

11th August, 2024

1.5 hours

EVALUATION

An MCQ based evaluation will be conducted after the conclusion of each lecture. The evaluation will be conducted online.

Task based assignments will also be handed out for certain topics.

Reading material will be given out to support the lectures.

TOTAL NUMBER OF SEATS

Ten (10)

CONCLUSION

A certificate will be awarded to the enrolled students after conclusion of each course. Attendance of all classes and completion of the evaluation is mandatory for course completion and certificate award.